FinTech
Keeper: Taxes Built for You
Freelancers overpay on taxes because deductions hide in bank statements nobody reads. At Keeper I worked on product where it matters most — catching the write-off, then getting the return filed without the dread.
Problem
For 1099 workers every expense is a potential deduction and every deduction is homework. Generic tax software assumes a W-2 life, accountants are expensive, and billions in write-offs go unclaimed every year.
Solution
Keeper watches expenses year-round and flags write-offs automatically, then turns filing into a guided drop-off — snap your forms, confirm your deductions, and file with an AI that has human accountants standing behind it.
Details
Result
People went from dreading taxes to finishing them in an evening. It sharpened my core conviction: AI products win when they quietly do the work, not when they hand you another dashboard.
Gallery
